Steven Markowitz was born in New York City and raised in a Jewish household. He started writing lyrics as a child, and would perform raps for his friends at house parties. Growing up, his nickname was "Hoodie." He wantd a rapper name that "would stick in peoples' minds and be a little bit funny and representative of who I am," so he settled on "Hoodie Allen," a play off of famed Jewish filmmaker Woody Allen. After graduating college, Hoodie starting working for Google in their Standardized AdWords Reseller Training (START) program. His dream and passion was music, so when he got opportunities to do live shows, he decided to leave Google.